Client Success:
Developed Integrated Marketing Strategy, Built-out Department and Oversaw Implementation for SaaS Provider
Situation:
Company had strong Sales team and ongoing Business Development efforts, lacked integrated Marketing Strategy and Team
Fast-growing Chicago-based SaaS company with strong sales and business development processes was looking to grow their presence to enterprises, brand and target custumers more strategically, and better integrate internal business processes to support go-to-market efforts
Complication:
Company operated in a fast-paced SaaS business with one dominant competitor, minimal market presence and unclear brand identity
Clear competitive set, but with uncertain understanding of market share, penetration, segmentation and targeting
Had a viable, fully-baked product, customers were unfamiliar with brand and product offerings
Solution:
We developed integrated strategy and stood up Marketing Department
Created and implemented comprehensive integrated Marketing Strategy, thought leadership positioning and messaging platform
Established measurement systems and campaign strategy, company achieved significant revenue growth
Took on role of interim CMO while Marketing Department team was recruited