Client Success:

Assisted Private Equity Company in Conducting Due Diligence on a $100M Acquisition​

Situation:

Pending acquisition required analysis of target as well as greater market dynamics​

  • US private equity firm looking to add a portfolio company in the construction industry required due diligence to examine the uncertain/cyclical nature of the company’s sales​

  • Additional need existed to examine the company set to be acquired in great depth​

Complication:

Uncertain market dynamics and increased competition

  • The construction industry was still recovering from recession and, while it projected growth in coming years, uncertainty was still high​

  • Big box retailers were beginning to sell at enterprise level and cut into margins of smaller B2B sellers of construction materials​

Solution:

We developed recommendations on whether acquiring the target was a sound decision based on company research and market insight

  • We conducted over 100 in depth interviews with employees at all levels of acquisition target ​

  • The acquisition ultimately went through with our client having transparency about its acquisition and the greater construction market dynamics​

  • The Private Equity firm exited the acquisition successfully later in the economic cycle, and has even begun intentionally acquiring in cyclical industries now that they know how to distinguish cyclical downturns in revenue from true losses of customers​.

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SAAS Integrated Marketing Strategy Development & Execution