Our Solutions
Market Strategy Group is a boutique consulting firm.
Our Approach
We dig into our clients’ businesses with thorough research of their specific market niche, direct and insight-driven conversations with their leadership, their customers and suppliers. We then deliver high-impact reports with detailed analysis of market position, competition and strategic recommendations as well as side-by-side execution of new initiatives to maximize value creation.
Our Solutions
Commercial Diligence
Growth-driven value creation strategies
Execution support for growth plans
Customer Advisory Board facilitation and management
Interim Marketing and Strategy roles
Strategic Market Assessment
MSG Engagement Profiles
Establish a deep understanding of the client’s market position, how they’re perceived by other market participants — customers, suppliers, competitors, and all relevant adjacencies
Create a detailed map of value creation opportunities, potential threats and areas for improvement
Build a detailed view of the specific niche market(s) the target participates in, and how it responds to different macroeconomic and microeconomic conditions
Analyze root causes of customer behavior and expansion opportunities with first-hand discussions and economic metrics
Design and deploy a custom team to partner with our clients to ensure optimal execution of resulting strategies - we're there until the dollars hit our clients' bottom line
When to call us
In advance of a platform or add-on acquisition:
We will quickly develop and deliver a comprehensive view of the target’s current market position, prioritized growth and risk mitigation opportunities, and key insights and recommendations for the near, medium and long term.
When you want to create refreshed, detailed value creation plans for existing businesses:
By taking a finer lens on market positioning through a fresh pair of eyes and focusing on any recent shifts in the market, we can create a detailed view of opportunities like adjacencies to enter, enhanced customer communication strategies, potential pricing changes and others to drive refreshed value creation strategies.
When you need to understand root causes of unexpected changes in performance based on market conditions and customer behavior:
Where company performance surprises, to the upside or down, we’ll get to the bottom of what’s causing it and how the business can respond to capitalize on changes. We’ll create a direct dialogue with existing and potential customers to drive superior customer success results and consequent growth opportunities; reimagine both messaging and solution design to align with customers’ specific views on the ROI of their spend; and align stakeholders, including C Suite, functional leads, investors, lenders and partners around more powerful Go-to-Market plans.
When you optimize your front-line operations:
As an independent third party, we’ll work with you to rethink Go-To-Market strategies and action plans to build a more refined view of the sales process and organization to maximize close rates, accelerate the sales cycle, reduce churn and increase market share and customer share of wallet.
We specialize in working with the following industries:
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Professional Services
Business Services and Consulting
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Tech
B2B SaaS, semiconductors, tech enabled services
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Industrials
Manufacturing, logistics, construction
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Private Investments
Private Equity, Growth Equity, Venture Capital and Family Offices
Why call us over the other guys
We are an elite boutique consulting firm, founder-owned and run.
Direct involvement of senior principals in every project, not just “oversight” but in the trenches work and direct, regular communication with clients
Senior principals have decades of experience in the work, as operators and clients as well as professional services – we understand our clients because we’ve been in their seats
We are 100% independent and committed to uncovering everything—both good and bad—in order to design and execute the most powerful GTM response to the strengths and challenges presented by your organization, your marketplace and the economic backdrop
We have the discretion to customize the work to exactly what the clients need and fit their budget
We only take on work that we are absolutely certain we can deliver an A+ outcome on—we don’t have quotas to meet or any artificial pressure to drive revenue for its own sake
We can have conversations of real gravitas with whatever constituency is required—boards of directors, investors, lenders, whoever is required
We have a long track record of experience and success in this specific work.
When we talk to client’s customers, we know how unearth real insight—we’re not just reading from a script, but using experience to guide the conversation where it needs to go
Our depth in the work ensures that our conversations with client’s customer leave the customer feeling highly valued and understanding that client is being responsive to their needs
Our targeted research creates a rich understanding of the dynamics driving the client’s business – and what levers of control they have to accelerate performance