John Rogers
John has been working with clients to define and develop their strategic and customer direction for 25+ years. John specializes in strategic development, market assessments, and customer analysis. He brings decades of invaluable experience in tracking brand performance. Through his career, John has led explorations of new services development, concept tests, loyalty and sales effectiveness programs. Most recently, John has led client efforts in B2B sentiment analysis and emotion mining. John’s industry experience spans professional and financial services, consumer products, private equity, and entertainment/media/communications.
John held Director and Principal positions at PwC (Diamond), WPP (Kantar) and The Martec Group. He was on the initial brand team when Accenture first created its advisory services brand.
John holds an MBA from The University of Chicago Booth School of Business and a Bachelor of Science of Business from Indiana University.
