Client Success:
Supported a Leading Global Professional Services Provider in Assessing Current Positioning & Future Client Needs to Grow a Multi-Billion dollar Client Account
Situation:
Aimed to become a “go-to-provider”
Company was one of multiple large providers of technology to a state government
Aimed to be the “go-to provider” for the state in hopes of growing the account
Complication:
Company needed to expand brand beyond current perception
Unsure of current and prospective buyers’ perceptions of strengths and weaknesses
Sought to expand brand perception in the public sector C-suite beyond current work as well as align aspirations with stakeholders’ goals
Solution:
We Identified key areas for improvement and future needs to fuel growth
Conducted in-depth research to collect first hand feedback from key stakeholders on current perceptions, functional requirements, provider strengths and weaknesses, and future needs
Identified key areas for improvement as well as critical insights around areas to grow the account