Business Direction

New Direction Leading to Merger

Top management in the midstream group of an energy sector leader with annual cash flows of $5 billion retained Market Strategy Group to refresh the group’s growth direction and create a strategic plan for  realizing new growth aspirations. The fresh perspective contributed to  the group’s merger with the midstream business of another organization, with the new midstream entity combining the energy assets and senior management teams of both organizations. 

New Path Resulting in Revenue Lift and Successful Strategic Outcome (Taken Private)

The CEO and Board of Directors at a specialty technology company engaged Market Strategy Group to explore two main options: double-down on the current core business or expand into adjacent markets. Working together, the company and MSG identified 20 opportunities that fit into one of these two options.  MSG then vetted the opportunities and recommended a direction agreed to by the CEO and Board. That direction led the company to boldly move into a new market that grew to account for 25% of revenue in 3 years. Later success led to a quadrupling of revenue and the firm being taken private at a premium.