SaaS is quickly evolving, with over a million startups further saturating the market every year. This, coupled with the market’s forecasted growth from $8 billion in 2017 to $55 billion in 2026, has resulted in a market flooded with brands who struggle to differentiate themselves from their competitors.
SaaS can be incredibly lucrative due to its inherent scalability and high margins. However, there’s a specific threshold that SaaS businesses need to achieve to start making profits. SaaS sales teams have to be involved in acquiring new customers, as well as persuading existing customers to scale up. The combination of all these factors makes effective selling extremely critical.
How do organizations overcome the common disconnect between strategic planning and budgeting decisions? Market Strategy Group wanted to learn from those who live it. We spoke with Executives from Strategy and Finance Functions to get real, best-in-class answers to this thorny question.
Cloud professional services is predicted to grow to $34 Billion in 2019, and your firm may seek to pursue this emerging opportunity. Doing so can help accelerate adoption of your SaaS platform and its recurring revenue. Should you create or reboot your professional services offering? And if so, how?
The threat of disruption from new competitors and new technologies looms over every company. This white paper, the first in a series, provides a comprehensive description of how companies find themselves failing to identify emerging threats and offers tips we have gleaned from years of working with companies who have been repeatedly successful co-opting new innovations.