The new CEO and Board of a company with a strong niche product position faced strategic challenges from a combination of loss of patent protection and high revenue concentration with a few customers. Too many options were being considered, all demanding resources that together were beyond the means of the firm. Our analytic frameworks and discipline around alignment and execution helped the firm identify the “big rock” growth opportunity that offered the greatest chance for success. The new strategy has both greater potential for financial upside than the legacy strategy as well as appeal to strategic buyers as a lever for improving enterprise value.