New umbrella strategy for marketing communications
Situation
A leading global professional services firm was looking for a rapid departure from a long running marketing communications effort that was no longer viable in the market. Our client sought foundational ideas on which to build a unifying communications theme that kept with current positioning. Market Strategy Group was selected to ideate and develop ideas due to our intimate knowledge of our client’s company and their market based research.
Solution
To identify impactful and actionable marketing communications ideas, Market Strategy Group leveraged a wide variety of inputs, performing primary and secondary research, to inform and guide iterative ideation sessions. Using strict filtering criteria, we narrowed a diverse set of ideas to be refined and presented.
Outcome
Market Strategy Group was able to generate several strong marketing communications umbrella ideas with a fact base to support the validity of each. Our efforts allowed our client to respond quickly to their changing environment and initiate production of a new unified marketing communications theme eliminating potential brand damage.