360 degree Executive Dashboard
At the initiation of top management, Market Strategy Group developed a market-relevant, actionable dashboard of performance metrics for a global communications company. Metrics spanned the entire suite of data and converged business market offers, to measure present performance and provide predictive indicators. The dashboard:
- Offered a 360 degree view from presale, through order process, post-sale day one and day two.
- Enabled both permanent operational dashboard measures (Core Metrics) and specific, temporal, performance improvement metrics targeting specific, actionable high value, leverage/ lift opportunities (Improvement Opportunity Metrics).